I have invited people that I admire and feel inspired by. I have asked them describe how they have challenged the market they are in, as well what makes them tick.
Who are you and what do you do?
I’m an entrepreneur, running companies like ronnestam.com, jajdo.com, lyx.se and also being a partner in MountainWorks.se, Compricer.se and more. On top of that I also do a lot of creative work and public speaking.
How does that challenge the current market?
Ah, in all kinds of ways. Within ronnestam.com I mostly challenge the establishment with thoughts on how communication and business development needs to change as a result of the technical revolution we’re in the middle of. JAJDO is my app company that creates learning apps for children. In a way we’re changing the landscape of learning+games. Lyx.se is a Swedish online luxury publication built on a WordPress platform virtually for free, yet we attract tens of thousands only weeks after launch. Our goal is to make luxury more accessible to people. I have only just begun to change how MountainWorks works with innovation of products but in a near future I hope to come back to this. Compricer is a price comparison engine that brings transparency to the market and thereby disrupts existing pricing models.
What is your best tip for thinking outside of the box?
Follow tons of people online. Read tons of blogs. Stay curious. Constantly disrupt yourselves. Never stand still. And finally – make sure you have a couple of hobbies that lets you enjoy mother earth – in this world of digitalization one needs to stay connected to mother nature..