Martin Källström – Thought Provoking Innovator #4

I have invited people that I admire and feel inspired by. I have asked them describe how they have challenged the market they are in, as well what makes them tick.

Martin Källström

Who are you and what do you do?

I’m Martin Källström, CEO of Memoto. We are developing a lifelogging camera that gives you a searchable and shareable photographic memory. We grew from 4 people to 14 in six months this year. As the CEO I’m the one that makes sure there’s coffee for everyone that does the real work. Check us out at

How does that challenge the current market?

We’re creating a new camera segment, which is a boring way of saying that people are cringing of excitement about what we do. A common reaction we get is “That’s kind of creepy….. but I LOVE IT AND I WANT ONE”. And when that line of being creeped out and interested goes right through the middle of people’s hearts then you know you are onto something.

What is your best tip for thinking outside of the box?

Talk to everyone you meet about your ideas. Hear yourself improvise answers to their questions. Look in their eyes and see what makes them sparkle..

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