An atlas of synthetic tribes · est. 2013
Every market has tribes. Now you can talk to them.
Explore source-backed profiles of consumer communities. Understand their culture, question assumptions and test ideas.
Open the atlasCommunities, mapped
The atlas
New tribes will appear here when their source material is ready for publication.
A framework with a history
The Tribal Map
Markets are made of people who share meanings, rituals, places and stories. The Tribal Map helps make those cultural connections visible.
Explore the method →From the 2013 archive